Who We Are

The Optimalists are a collective of experienced, interdisciplinary experts, dedicated to helping SME leaders and their people thrive even under the most difficult circumstances. We assess then assemble the best team to suit your specific needs. You don’t pay for anything you don’t need. Nothing. Our goal is to grow your business. And your people. And that’s exactly what we’ll help you do. Meet the Optimalists.

Founders And Engagement Leaders

Glen Hunt

CoFounder & Engagement Leader

An experienced Coach, Consultant, and skilled Communicator, Glen’s passion is helping leaders and their teams create the conditions that align and unleash their people, their profits, and themselves.

A seasoned Copywriter and Worldwide Creative Director featured in Canada’s Marketing Hall of Fame, Glen has led and co-led companies from 18 to 800 people, collaborating with countless SME and Fortune 500 CEOs to inspire both sales and employees. However, a pivotal trip to India and an 8.8 earthquake in Chile shifted Glen’s focus from external communications to the internal conditions required to help grow people and profits, simultaneously.

Glen has successfully led transformations at Dentsu, V7, and Cossette and partnered with leadership and their executive teams to achieve aligned autonomy at numerous others.
Glen is an Optimalist.

Andy Macaulay

CoFounder & Engagement Leader

A serial entrepreneur and strategist by training and practice, Andy co-founded, built, and sold two of Canada’s most successful independent advertising agencies, both of which won agency of the year honors in Canada. 

This combination of entrepreneurial know-how plus building business for some of the world’s most successful brands, including IKEA, Mercedes-Benz, Pfizer, Unilever, and Royal Bank has given Andy a unique perspective into the conditions required to generate growth and scale business rapidly.

Andy was named Alumnus of the Year by Wilfrid Laurier University in 2015 and was voted into Canada’s Marketing Hall of Legends by the American Marketing Association.
Andy is an Optimalist.

Optimalists with specific expertise in HR, process management, finance, and technology, will be called upon to provide whatever guidance our Clients require.